How to Win

‘Kate and I share the same vision for how people can succeed sustainably’ Sarina Wiegman

‘Kate and I share the same vision for how people can succeed sustainably’ Sarina Wiegman

‘Through working with Kate I was able to see that I was so much more than my achievements’ Tom Daley

'provides a map for anyone inside or outside sport to set themselves up for sustainable success' The Guardian

'delivers with clarity and authenticity … engaging and deeply thought-provoking … this book holds immense value for leaders in any field … it’s a leadership essential' Vicky Huyton, founder of the Female Coaching Network

DR KATE HAYS has been a sport psychologist for more than 20 years, practising alongside some of the world’s greatest athletes and coaches and collaborating with some of the greatest minds in sport.

She is currently Head of Women’s Performance Psychology at the Football Association, working closely with the Lionesses and their Head Coach Sarina Wiegman as the team won the UEFA 2022 European Championship, reached the final of the 2023 FIFA Women’s World Cup, and won the 2025 European Championships.

While at the UK Sport Institute/English Institute of Sport she led the psychology team through the Rio and Tokyo Olympic and Paralympic Games and for 14 years she was also part of the team that supported several Team GB divers as they secured Olympic medal success, including Tom Daley. She worked with the Harlequins professional rugby union team as they lifted silverware and helped create history with the Cambridge Women’s rowing team.