Identity Designed: The Process

Identity Designed: The Process is an essential reference outlining the process of brand identity design, including examples from today’s top designers.

"A high value and unreservedly recommended addition to personal, professional, community, and college/university library Business Marketing Reserch and Branding/Logo collections and supplemental curriculum studies lists."

Designer of enduring logos and visual identities, David Airey runs an independent graphic design studio in Northern Ireland, collaborating with clients worldwide to grow their businesses through distinctive, meaningful, and emotive design.

The pages of his design websites — Logo Design Love & Identity Designed — are visited millions of times each year, compelling David to write their accompanying books. The first, Logo Design Love, is available in thirteen languages, an expanded second edition, and is included on the reading lists of design courses around the world. The second, Identity Designed, is, in the words of Adobe’s principal designer, Khoi Vinh, “not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process.”