La Maisam

Build baking confidence with La Maisam, Instagram favourite and GBBO star. From her viral no-knead bread to simple, satisfying cakes, this book makes baking calm, joyful and achievable. With easy tips and recipes that really work, it's perfect for beginners or anyone looking to enjoy baking without the stress.


Born in Libya and raised in the UK from the age of nine, Maisam speaks five languages - English, Arabic, Amazigh, Spanish, and Turkish - and brings a rich cultural heritage to her food.

Her love of baking began at thirteen, driven by a fascination with the science behind a perfect bake and a determination to get it right.

Since appearing on the 2022 series of The Great British Bake Off at only 18 years old, her relaxed approach and distinctive baking style stood out. She's become a viral presence on Instagram, sharing her signature no-fuss bakes with an ever-growing community of loyal fans.