Make Telesales Work

Properly set up and managed, telesales is a low-overhead, high-yield way to increase profits. This is a thorough, practical guide to setting up a telesales office, getting the right equipment, managing the business and staff, and improving operation and profits.

Stephen Kaye has been a salesman all his life. Here he reveals tried and tested telephone sales tools and techniques. Take advantage of his guidance and advice for your success. He has published articles on the subject, most recently for Sales Director magazine, May 2000.