Political Polling in the Digital Age

In this groundbreaking collection, contributors place developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyse the future of public-opinion polling.

Charlie Cook is publisher of The Cook Political Report , a weekly columnist for National Journal and CongressDailyAM , and a political analyst for NBC News.

Kirby Goidel is director of Louisiana State University's Manship School Research Facility, which includes the Public Policy Research Lab and the Media Effects Lab. As senior public policy fellow of the Reilly Center for Media & Public Affairs, he directs the annual Louisiana Survey and provides analysis of the findings to government organisations and the media. The author of two books and numerous journal articles, he is a professor in the Manship School of Mass Communication and the Department of Political Science.