The Algorithm

Elon Musk’s five step algorithm has proven to be an amazing formula for growing Tesla, SpaceX, and now many other businesses. In this colourful and valuable book, he explains the formula in depth, with vivid holy-shit examples, and shows how you can use it in your business and life to conquer the status quo and thrive.

Elon Musk’s five step algorithm has proven to be an amazing formula for growing Tesla, SpaceX, and now many other businesses. In this colourful and valuable book, he explains the formula in depth, with vivid holy-shit examples, and shows how you can use it in your business and life to conquer the status quo and thrive.

A playbook for leaders who won’t settle for “that’s how we’ve always done it,” and want to achieve exponential, not incremental, growth. It's not just theory: it's a roadmap to build successful teams, strengthen work culture, and deliver results in a changing and challenging economy.

I couldn’t put this book down. It takes Elon Musk’s algorithm concept and turns it into a powerful framework for leadership and execution.

The secret sauce is no longer secret. How did Tesla and SpaceX become the most valuable companies in the history of their industries? The former president of Tesla explains how, revealing for the first time publicly the 5-step innovation process Tesla and SpaceX leaders use every week to win. Immediate take home value. Five simple action steps every business leader can use. All told through surprising stories from startups to mega-corps, from restaurants to manufacturing to finance. I sure wish I had Jon’s book when I started our company.

Jonathan McNeill served as the president of Tesla, and the COO of Lyft and is now the cofounder and CEO of venture capital firm DVxVentures. A serial entrepreneur and business leader with a proven track record of boosting revenue and scaling companies, he currently holds positions on the board of directors of General Motors, CrossFit and Lululemon, among others. A sought-after speaker, he is a frequent contributor to CNBC and is regularly quoted in business publications such as Fortune , Semafor , and TechCrunch