The Algorithm

From a former President of Tesla comes The Algorithm —the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success.

Jonathan McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse—principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals. Elon called this five-step framework “The Algorithm.”

1. Question every requirement.
2. Delete every possible step in the process.
3. Simplify and optimize.
4. Accelerate cycle time.
5. Automate.

In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth. During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.

Jonathan McNeill is the cofounder and CEO of venture capital firm DVx Ventures. A serial entrepreneur and business leader with a proven track record of boosting revenue and scaling companies, he served as the president of Tesla, Inc., and the COO of Lyft. McNeill currently holds positions on the board of directors of General Motors, CrossFit, and Lululemon, among others. A sought-after speaker, he is a frequent contributor to CNBC and is regularly quoted in business publications such as Fortune , Semafor , and TechCrunch .