Andrew Robertson
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The Creative Shift
How to Power Up Your Organization by Making Space for New Ideas
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Beschrijving
A brass-tacks guide to delivering and successfully executing one groundbreaking idea after another, without interrupting business as usual.
Andrew Robertson
is Chairman of BBDO Worldwide. He served as President and CEO for two decades, during which BBDO was recognized as the world's most effective network five times, and as Network of the decade at Cannes Lions. Inducted into the Advertising Hall of Fame in 2022, he has taught guest classes at NYU, UNC, and Wake Forest University, appeared on CNBC, Bloomberg News, and The Today Show, and is a Chairman Emeritus of The Advertising Council.
Specificaties
Uitgever
PublicAffairs,U.S.
Verschenen
25 september 2025
Pagina's
288
Thema
Besluitvormingsmanagement
Afmetingen
212 x 148 x 28 mm
Gewicht
400 gr
EAN
9781541705241
Bindwijze
Hardback / gebonden
Taal
Engels