The Obvious

The secrets to success in business aren't secrets at all. They are simple and obvious, but we overlook them. This life-changing book offers the short-cut road to success – in business and beyond giving digestible and effective advice that actually works, served up with inspirational anecdotes in a humorous style.

James Dale started as a copywriter at Doner advertising and rose to CEO of this half-billion dollar international ad agency before coming a business consultant. He is co-author of ‘The Power of Nice’ with Ron Shapiro and Mark Jankowski and the recently published Wall Street Journal bestseller, ‘Bullies, Tyrants & Impossible People’. He has collaborated on ‘Together We Were Eleven Foot Nine’ with Jim Palmer and Earl Weaver.