Transmedia Directors

Vernallis (Stanford), Perrott (Univ. of Waikato, New Zealand), and Rogers (Univ. of London, UK) have produced a unique collection on the emergence of transmedia artists/directors, who combine traditional legacy tech with acclivitous digital, world, and assemblage narratives … Together these essays serve as an introductory, thought-provoking compendium of processes/approaches to post-film intermedia production. Summing Up: Recommended. All readers.

Vernallis (Stanford), Perrott (Univ. of Waikato, New Zealand), and Rogers (Univ. of London, UK) have produced a unique collection on the emergence of transmedia artists/directors, who combine traditional legacy tech with acclivitous digital, world, and assemblage narratives … Together these essays serve as an introductory, thought-provoking compendium of processes/approaches to post-film intermedia production. Summing Up: Recommended. All readers.

Building upon ground breaking books by two of the editors, this rich and varied collection threatens to inaugurate a new wave of scrutiny to address the new modes of electronic audiovisual aesthetics. Previous writing about 'transmedia' has often been theoretically limited and deviled by shallow analysis. This book provides a much needed remedy. Vernallis, Rogers and Perrott have assembled an essential collection covering the diversity of contemporary interrelated media fields and creative practices. It poses acute questions about existing categories of understanding and analysis while offering new directions for thinking about current pervasive audiovisual culture.

Today, we live in a thoroughly transmedia age. Audiovisual expression extends over movies, television series, music videos and commercials; not to mention the way it influences such other realms as designer clothing and toys. This splendid volume takes up the full range of creativity across media today, ranging from studies of how commercial pressures shape media products all the way to celebrations of 'color magic' and 'audiovisual bliss' in new media productions.

How do you create a 'style' when you work across media as diversified as film, television, fashion design, opera, commercials, virtual reality and immersive environments? Rather than transmedial auteuris t styles, should we talk of a new, intensified aesthetics characterizing the whole of transmedial production today? These are the kind of key questions that this shimmering volume addresses through a series of incisive, illuminating texts.

Carol Vernallis teaches in the music department at Stanford University, USA. She is the author of Experiencing Music Video (2004) and Unruly Media (2013) and is co-editor of The Oxford Handbook of New Audiovisual Aesthetics (2013) and The Oxford Handbook of Sound and Image in Digital Media (2013).

Holly Rogers is Reader in Music at Goldsmiths, University of London, and author of Sounding the Gallery: Video and the Rise of Art-Music (2013) and editor of Music and Sound in Documentary Film (2014) and The Music and Sound of Experimental Film (2017).

Lisa Perrott is Senior Lecturer and Programme Convener of Screen and Media Studies at the University of Waikato, New Zealand, and is co-editor, with Ana Cristina Mendes, of Navigating with the Blackstar: The Mediality of David Bowie (special issue of Celebrity Studies , 2019) and David Bowie and Transmedia Stardom (2019).