What They Still Don’t Teach You At Harvard Business School
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Beschrijving
More timeless wisdom from the million-copy bestselling author.
Mark McCormack is an entrepreneur extraordinaire
One of the 1,000 people who have most influenced the 20th century.
The undisputed king of sports marketing
The most powerful man in sport
He was a genius when it comes to sports marketing
His legacy is international sport as we know it
Mark H. McCormack was known as 'the most powerful man in sports' after founding IMG, the world's first sports management company. Beginning with the golfer Arnold Palmer, IMG is now a global leader in sports, fashion and media representation, operating in over thirty countries worldwide. The Times called McCormack one of the thousand people who most influenced the twentieth century. He died in 2003.