The Senior Partner

Sixty-one million Americans are 65 or older today, climbing toward seventy-two million by 2030. They are the largest group of buyers and sellers in the country - and most of them aren't looking for a transaction. They're looking for a partner.The Senior Partner is the field guide Lance Pendleton wishes someone had handed him when he first started working with this incredibly important demographic. Drawn from fifteen-plus years in the business and the thousands of agents he's coached, it shows you how to handle all four things a senior client needs at once - the personal, the financial, the emotional, and the transaction itself - without pretending to be a lawyer, a CPA, or a typical real estate agent.Direct, warm, and honest about every rake he's stepped on, this is the book for the agent who senses the 65+ market is bigger, and more human, than their practice is treating it. Read it in order, or grab the chapter you need before your next conversation with someone 65 and over.