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Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your competition.
The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights
A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company
This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it
Anyone trying to change the world should read The Art of the Start
This is a must-read book for every entrepreneur
Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle.
Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.