Guanxi
Gregory Huang & Robert Buderi
Guanxi
Gregory Huang & Robert Buderi
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Omschrijving
If you're thinking about doing business with China, better read Buderi and Huang's inside account of how Microsoft is using guanxi to 'insource' Chinese talent in its wars against Sony, Nokia, and Google.
You may find it to be either an inspiring glimpse into the future, or a terrifying one, but it is essential reading for anyone who wants to better understand where the world is headed.
The world may be flattening but it remains culturally diverse: business in China is not like business in Seattle. Buderi and Huang display for us the strategies that Microsoft used to harness the brain power of China in China. They describe the bumps and the triumphs. They show that in a flattening world, it is crucial to remain conscious of the power of history. A highly readable and very
informative book.
A fascinating inside look at Microsoft Research Asia, at its history, its personalities, its culture and its ambitions. A must read for anyone who is interested in the explosive developments when modern technology meets with a civilization that is at once the oldest and the youngest in human history.
Robert Buderi, a Research Fellow in MIT's Center for International Studies, is the author of two acclaimed books, Engines of Tomorrow, about corporate innovation, and The Invention That Changed the World, about a secret lab at MIT during World War II. He has written for Time, BusinessWeek, Newsweek, The Economist, the Atlantic Monthly, and may other publications. He lives in Cambridge, Massachusetts.
Gregory T. Huang is a features editor at New SCientist who holds a PhD in electrical engineering and computer science from MIT. His writing has appeared in Nature, Wired, and Technology Review, among other publications. He lives in Cambridge, Massachusetts.