It is not your typical textbook. The approach is easy to digest and is complimented with a lot of applicable photos and examples. Most students choose to keep it for their future since they like it so much!
It is not your typical textbook. The approach is easy to digest and is complimented with a lot of applicable photos and examples. Most students choose to keep it for their future since they like it so much!
It's the best textbook I have come across for this subject at a affordable price for our students.
It covers every area needed to learn about and produce a show. It gives real-life examples.
Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. José BlancoF. is an Associate Professor in the Department of Apparel Merchandising and Design at Dominican University, US.