Toolbox für Digital Business
Ralf T. Kreutzer
Toolbox für Digital Business
Ralf T. Kreutzer
Paperback
|
Engels
€ 92,50
- Vanaf €15,- geen verzendkosten.
- 30 dagen ruiltermijn voor fysieke producten
Omschrijving
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development.
Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later a managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 50 books on marketing and management topics.