Transforming Your Go-to-Market Strategy
The Three Disciplines of Channel Management
V. Kasturi Rangan & Marie Bell
Transforming Your Go-to-Market Strategy
The Three Disciplines of Channel Management
V. Kasturi Rangan & Marie Bell
Hardback / gebonden
|
Engels
€ 39,50
- Vanaf €15,- geen verzendkosten.
- 30 dagen ruiltermijn voor fysieke producten
Omschrijving
Shows how any member of a distribution channel can learn how to shape an effective, evolving, and mutually beneficial channel strategy. This book outlines 3 disciplines to navigate the complex distribution environment successfully, map the industry channel, build and edit one's own channel, and align and influence one's channel value chain.