Brief, Concise, and Clear
The Basics of Writing for Public Relations and Communications
Brief, Concise, and Clear
The Basics of Writing for Public Relations and Communications
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Engels
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Omschrijving
A primer text that helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences.
Andrew Corner teaches public relations and writing in the College of Communication Arts and Sciences at Michigan State University. Prior to joining the faculty, Professor Corner provided strategic counseling and account management services for clients in numerous industries through his work with a statewide issue management consultancy in Michigan. He developed his public relations expertise in his decade with a regional hospital system, where he worked in media relations, crisis management, and internal communication programs. Professor Corner holds a master's degree in public relations management and is accredited by the Public Relations Society of America.
Andrew Corner teaches public relations and writing in the College of Communication Arts and Sciences at Michigan State University. Prior to joining the faculty, Professor Corner provided strategic counseling and account management services for clients in numerous industries through his work with a statewide issue management consultancy in Michigan. He developed his public relations expertise in his decade with a regional hospital system, where he worked in media relations, crisis management, and internal communication programs. Professor Corner holds a master's degree in public relations management and is accredited by the Public Relations Society of America.