Business Intelligence for Small and Medium-Sized Enterprises
An Agile Roadmap toward Business Sustainability
Lila Rao-Graham, Maurice L. McNaughton & Gunjan Mansingh
Business Intelligence for Small and Medium-Sized Enterprises
An Agile Roadmap toward Business Sustainability
Lila Rao-Graham, Maurice L. McNaughton & Gunjan Mansingh
- Vanaf €15,- geen verzendkosten.
- 30 dagen ruiltermijn voor fysieke producten
Omschrijving
Small and medium-sized enterprises (SMEs) have an excellent opportunity to harness their natural agility to compete and to do this they should look to business analytics. This book presents a process model that can be adapted by organizations looking to acquire agility through analytics. It describes the steps of the model and real-world examples.
Lila Rao is the deputy executive director and a senior lecturer in Information Systems at the Mona School of Business and Management, The University of the West Indies (UWI). She holds a PhD in Information Systems from The University of the West Indies. She lectures courses in Database Management Systems, Enterprise Data Management and Business Analytics. Her research interests include Business Intelligence, Data Quality. Knowledge Management and Decision Support Systems.
Gunjan Mansingh is head of the Department and a Senior Lecturer at the Department of Computing, The University of the West Indies (UWI), Mona, Jamaica. She holds a PhD in Information Systems from The University of the West Indies. She lectures courses in Business Intelligence, Programming, Artificial Intelligence and Knowledge Discovery and Analytics. Her research interests include Business Intelligence, Data Mining, Machine Leaning, Decision Support Systems, Knowledge Management and Expert Systems.
Maurice McNaughton is the director of the Centre of Excellence for IT-enabled Innovation at the Mona School of Business and Management, The University of the West Indies (UWI). He holds a PhD in Decision Sciences from Georgia State University. He lectures courses in Modelling and Decision Support Systems; IT Economics; IT Governance and Strategic use of ICT. His research interest spans the domain of emerging Open ICT ecosystems, and includes Open Source Software, Open/Big Data, Mobile and Cloud Computing.