Depicting the Consumer of Experiential Luxury
Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate
Charlotte Hommerberg & Maria Lindgren
Depicting the Consumer of Experiential Luxury
Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate
Charlotte Hommerberg & Maria Lindgren
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Omschrijving
This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury.
Charlotte Hommerberg is Senior Lecturer in English Linguistics at Linnaeus University, Sweden. Her engagement with discourse analysis comprises both teaching and research, and her prior work involves application and development of the Appraisal model for the study of wine discourse.
Maria Lindgren is Associate Professor in Swedish Linguistics at Linnaeus University, Sweden. She has a keen interest in and a longstanding experience with discourse analysis in both teaching and research.