Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
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Omschrijving
Compares the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. The book covers a wide range of topics, including customer engagement, neuromarketing, and review rating prediction.