Ethics in Social Marketing
Ethics in Social Marketing
Paperback
|
Engels
€ 63,50
- Vanaf €15,- geen verzendkosten.
- 30 dagen ruiltermijn voor fysieke producten
Omschrijving
Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.
Alan R. Andreasen is a professor of marketing at Georgetown University's McDonough School of Business. During the preparation of this volume, he was the executive director of the Social Marketing Institute. His books include Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment.
Alan R. Andreasen is a professor of marketing at Georgetown University's McDonough School of Business. During the preparation of this volume, he was the executive director of the Social Marketing Institute. His books include Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment.