Mudita Sinha is currently associated with Christ University as an Associate Professor of Marketing. She has completed her Ph.D., Masters in Marketing Management, and MBA. Dr. Sinha is an experienced researcher, faculty, and salesperson with proven abilities. She is a competent professional with over 12 years of combined experience in Industry, Business Education, Institutional Affairs & administrative functions. Dr. Sinha has published several articles in various National and International Journals of repute in Marketing and General Management. To keep her knowledge updated and deliver the best quality she participates and presents research articles at different National and international conferences. Arabinda Bhandari is presently working as an Associate Professor in Strategic Management area in School of Management, Presidency University, Bangalore, India. He is an author of “Strategic Management - A conceptual Framework”, published from McGraw Hill India. He has more than 20 years of experience in industry and academics. Samant Shant Priya is an Associate Professor at Lal Bahadur Shastri Institute of Management (LBSIM), New Delhi. Prior to joining LBSIM, he had served as HOD (MBA and Marketing) with SIBACA, Lonavala. He did his MBA with first class distinction in 2001 from Shivaji University and Ph.D. in 2013 from MANIT, Bhopal, an institute of National Importance. He has served as Member Syllabus Revision Committee, Chairman Viva- Voce of Projects, Chairman Paper Setters at SPPU, Pune. He has eleven and half years of teaching experience and even brings around eight years of corporate experience in sales and marketing functions. He has attended, presented, delivered and chaired sessions in many conferences including one at the Indian Institute of Management, Ahemdabad wherein he has also chaired one session. To his credit, he has 17 research papers; one of them is Thomson Reuters indexed, three of them are SCOPUS Indexed and ABDC listed. Sajal Kabiraj specialises in supply chain management consulting for retail companies and innovation-based market research studies. He has strong international practice area and research experience in multinational corporations such as Datamatics, IndoRama and NOCIL (Petrochemicals), a JV of Royal Dutch Shell-AMG, iCRM (KL, Malaysia), and MMT Center (JIBS, Sweden). He has spent time as a Researcher with Volkswagen Consulting AG, Germany, Schenker Logistics AB, Sweden and Center for Industrial Production, Aalborg, Denmark. He’s been actively involved in research studies with Datamatics Inc, Panasonic, Telekom Malaysia, The Coca Cola Company, SIDBI, Jasubhai Media, CIDCO, ONREC (Canada) and Schenker Logistics AB. Dr Kabiraj presently teaches at the School of Entrepreneurship and Business at Häme University of Applied Sciences (HAMK), Finland. Through his teaching career in China as a tenured Full Professor and elsewhere, he has been awarded the Best Teacher Awards in 2008, 2011, 2014 and 2018 for academic research and teaching excellence. His research interests lie in strategic management, sustainability, innovation, entrepreneurship and technology management.

Mudita Sinha is currently associated with Christ University as an Associate Professor of Marketing. She has completed her Ph.D., Masters in Marketing Management, and MBA. Dr. Sinha is an experienced researcher, faculty, and salesperson with proven abilities. She is a competent professional with over 12 years of combined experience in Industry, Business Education, Institutional Affairs & administrative functions. Dr. Sinha has published several articles in various National and International Journals of repute in Marketing and General Management. To keep her knowledge updated and deliver the best quality she participates and presents research articles at different National and international conferences. Arabinda Bhandari is presently working as an Associate Professor in Strategic Management area in School of Management, Presidency University, Bangalore, India. He is an author of “Strategic Management - A conceptual Framework”, published from McGraw Hill India. He has more than 20 years of experience in industry and academics. Samant Shant Priya is an Associate Professor at Lal Bahadur Shastri Institute of Management (LBSIM), New Delhi. Prior to joining LBSIM, he had served as HOD (MBA and Marketing) with SIBACA, Lonavala. He did his MBA with first class distinction in 2001 from Shivaji University and Ph.D. in 2013 from MANIT, Bhopal, an institute of National Importance. He has served as Member Syllabus Revision Committee, Chairman Viva- Voce of Projects, Chairman Paper Setters at SPPU, Pune. He has eleven and half years of teaching experience and even brings around eight years of corporate experience in sales and marketing functions. He has attended, presented, delivered and chaired sessions in many conferences including one at the Indian Institute of Management, Ahemdabad wherein he has also chaired one session. To his credit, he has 17 research papers; one of them is Thomson Reuters indexed, three of them are SCOPUS Indexed and ABDC listed. Sajal Kabiraj specialises in supply chain management consulting for retail companies and innovation-based market research studies. He has strong international practice area and research experience in multinational corporations such as Datamatics, IndoRama and NOCIL (Petrochemicals), a JV of Royal Dutch Shell-AMG, iCRM (KL, Malaysia), and MMT Center (JIBS, Sweden). He has spent time as a Researcher with Volkswagen Consulting AG, Germany, Schenker Logistics AB, Sweden and Center for Industrial Production, Aalborg, Denmark. He’s been actively involved in research studies with Datamatics Inc, Panasonic, Telekom Malaysia, The Coca Cola Company, SIDBI, Jasubhai Media, CIDCO, ONREC (Canada) and Schenker Logistics AB. Dr Kabiraj presently teaches at the School of Entrepreneurship and Business at Häme University of Applied Sciences (HAMK), Finland. Through his teaching career in China as a tenured Full Professor and elsewhere, he has been awarded the Best Teacher Awards in 2008, 2011, 2014 and 2018 for academic research and teaching excellence. His research interests lie in strategic management, sustainability, innovation, entrepreneurship and technology management.