A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing stock market. A man falls for right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work? This title reveals the secrets of fast and effective decision-making.
Fascinating and provocative … Gut Feelings may well be the recipe for a simpler, less stressful life
Gigerenzer's writing is catchily optimistic and slyly funny … devillish
Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality: The Adaptive Toolbox and Reckoning with Risk.