International Business: The New Realities, Global Edition + MyLab Management with Pearson eText (Package)
S. Cavusgil, Gary Knight & John Riesenberger
International Business: The New Realities, Global Edition + MyLab Management with Pearson eText (Package)
S. Cavusgil, Gary Knight & John Riesenberger
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Engels
€ 104,50
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- 30 dagen ruiltermijn voor fysieke producten
Omschrijving
- 1 Introduction: What Is International Business?
- 2 Globalization of Markets and the Internationalization of the Firm
- 3 The Cultural Environment of International Business
- 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
- 5 Theories of International Trade and Investment
- 6 Political and Legal Systems in National Environments
- 7 Government Intervention and Regional Economic Integration
- 8 Understanding Emerging Markets
- 9 The International Monetary and Financial Environment
- 10 Financial Management and Accounting in the Global Firm
- 11 Strategy and Organization in the International Firm
- 12 Global Market Opportunity Assessment
- 13 Exporting and Global Sourcing
- 14 Foreign Direct Investment and Collaborative Ventures
- 15 Licensing, Franchising, and Other Contractual Strategies
- 16 Marketing in the Global Firm
- 17 Human Resource Management in the Global Firm