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  • Geen verzendkosten vanaf €15,-
  • Uw cadeaus gratis ingepakt
  • Bestellen zonder account mogelijk

Marketing Innovation Strategies and Consumer Behavior

Marketing Innovation Strategies and Consumer Behavior
Marketing Innovation Strategies and Consumer Behavior

Marketing Innovation Strategies and Consumer Behavior

Samengesteld pakket | Engels
  • Niet leverbaar
€ 428,95
  • Vanaf €15,- geen verzendkosten.
  • 30 dagen ruiltermijn voor fysieke producten

Omschrijving

Belem Barbosa received her PhD in Business and Management Studies – Specialisation in Marketing and Strategy from the University of Porto, Portugal. She is Assistant Professor at the School of Economics and Management of the University of Porto. She is full researcher at GOVCOPP, the Research Unit of Governance, Competitiveness, and Public Policies, and Invited Researcher at cef.up Center for Economics and Finance at the University of Porto. Her research interests lie primarily in the areas of digital marketing and consumer behavior.

Belem Barbosa received her PhD in Business and Management Studies – Specialisation in Marketing and Strategy from the University of Porto, Portugal. She is Assistant Professor at the School of Economics and Management of the University of Porto. She is full researcher at GOVCOPP, the Research Unit of Governance, Competitiveness, and Public Policies, and Invited Researcher at cef.up Center for Economics and Finance at the University of Porto. Her research interests lie primarily in the areas of digital marketing and consumer behavior.

Specificaties

  • Uitgever
    Business Science Reference
  • Verschenen
    apr. 2024
  • Bladzijden
    469
  • Genre
    Gedragseconomie
  • Afmetingen
    279 x 216 mm
  • EAN
    9798369341988
  • Samengesteld pakket
    Samengesteld pakket
  • Taal
    Engels

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