Theodore Tarnanidis is an Adjunct Lecturer at the International Hellenic University & Researcher in Applications of MCDA in Digital Marketing at the department of Business Administration, University of Macedonia, Greece. He made his post-doc research in the area of sustainable entrepreneurship from the University of Macedonia. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on Decision-Making Processes in Sustainable Innovations and Entrepreneurship, Conjoint Models and preference measurement techniques, modelling of purchases and consumer behaviour. His work has been published in various internationally renowned scientific conferences (Academy of Marketing, European Marketing Academy, PROMETHEE Days, Hellenic Operational Research) and in journals (Journal of Business Ethics,World Review of Entrepreneurship, Management and Sustainable Development, Journal of Retailing and Consumer Services, Current Issues in Tourism). Nikolaos Sklavounos is an Adjunct Lecturer at the International Hellenic University, at Perrotis College of the American Farm School and at Mediterranean College in Thessaloniki, Greece. He holds a PhD in International Business from the University of Macedonia, Thessaloniki, Greece. His research appears in the European Journal of International Management, Transnational Corporations Review, Journal of Strategy and Management, International Journal of Productivity and Performance Management, Eastern Journal of European Studies, Journal of Business Paradigms, Elsevier Procedia Economics and Finance, Springer Procedia in Business and Economics, East-West Journal of Economics and Business, Scientific Bulletin – Economic Sciences and in the proceedings of several international conferences. His academic interests include international business, international strategic alliances, strategic management, global marketing, exports, new technologies and human capital.

Theodore Tarnanidis is an Adjunct Lecturer at the International Hellenic University & Researcher in Applications of MCDA in Digital Marketing at the department of Business Administration, University of Macedonia, Greece. He made his post-doc research in the area of sustainable entrepreneurship from the University of Macedonia. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on Decision-Making Processes in Sustainable Innovations and Entrepreneurship, Conjoint Models and preference measurement techniques, modelling of purchases and consumer behaviour. His work has been published in various internationally renowned scientific conferences (Academy of Marketing, European Marketing Academy, PROMETHEE Days, Hellenic Operational Research) and in journals (Journal of Business Ethics,World Review of Entrepreneurship, Management and Sustainable Development, Journal of Retailing and Consumer Services, Current Issues in Tourism). Nikolaos Sklavounos is an Adjunct Lecturer at the International Hellenic University, at Perrotis College of the American Farm School and at Mediterranean College in Thessaloniki, Greece. He holds a PhD in International Business from the University of Macedonia, Thessaloniki, Greece. His research appears in the European Journal of International Management, Transnational Corporations Review, Journal of Strategy and Management, International Journal of Productivity and Performance Management, Eastern Journal of European Studies, Journal of Business Paradigms, Elsevier Procedia Economics and Finance, Springer Procedia in Business and Economics, East-West Journal of Economics and Business, Scientific Bulletin – Economic Sciences and in the proceedings of several international conferences. His academic interests include international business, international strategic alliances, strategic management, global marketing, exports, new technologies and human capital.