Product Development Performance
Strategy, Organization and Management in World Auto Industry
Takahiro Fujimoto
Product Development Performance
Strategy, Organization and Management in World Auto Industry
Takahiro Fujimoto
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Omschrijving
The culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products, this book focuses is the impact of strategy, organization, and management on product development.