Public Relations and Communication Management in Europe
A Nation-by-Nation Introduction to Public Relations Theory and Practice
Public Relations and Communication Management in Europe
A Nation-by-Nation Introduction to Public Relations Theory and Practice
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Engels
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Omschrijving
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.
Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.