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Sales Management for Improved Organizational Competitiveness and Performance

Sales Management for Improved Organizational Competitiveness and Performance
Sales Management for Improved Organizational Competitiveness and Performance

Sales Management for Improved Organizational Competitiveness and Performance

Samengesteld pakket | Engels
  • Niet leverbaar
€ 318,95
  • Vanaf €15,- geen verzendkosten.
  • 30 dagen ruiltermijn voor fysieke producten

Omschrijving

José Duarte Santos received his PhD in Management from the University of Vigo, Spain. He is also Master of Marketing and has a Bachelor degree in Business Sciences. Additionally, he obtained the title Specialist in Marketing and Advertising in accordance with Portuguese Decree-Law No. 206/August 31, 2009. Between 1987 and 2002, he has played various roles in sales, marketing, and management of companies in the information technologies sector. From 2003, he has performed functions of management and marketing consultant. Since 1999, he has been a professor in higher education in Portugal in the field of management and marketing. He is currently a professor at the Instituto Superior Politécnico Gaya (ISPGaya) and at the Instituto Superior de Contabilidade e Administração do Porto (ISCAP). He is also research at the Centre for Organisational and Social Studies of Polytechnic of Porto (CEOS.PP). His current research areas include, social media marketing, social customer relationship management and social selling.

José Duarte Santos received his PhD in Management from the University of Vigo, Spain. He is also Master of Marketing and has a Bachelor degree in Business Sciences. Additionally, he obtained the title Specialist in Marketing and Advertising in accordance with Portuguese Decree-Law No. 206/August 31, 2009. Between 1987 and 2002, he has played various roles in sales, marketing, and management of companies in the information technologies sector. From 2003, he has performed functions of management and marketing consultant. Since 1999, he has been a professor in higher education in Portugal in the field of management and marketing. He is currently a professor at the Instituto Superior Politécnico Gaya (ISPGaya) and at the Instituto Superior de Contabilidade e Administração do Porto (ISCAP). He is also research at the Centre for Organisational and Social Studies of Polytechnic of Porto (CEOS.PP). His current research areas include, social media marketing, social customer relationship management and social selling.

Specificaties

  • Uitgever
    IGI Global
  • Verschenen
    mei 2022
  • Bladzijden
    372
  • Genre
    Sales en marketingmanagement
  • Afmetingen
    279 x 216 mm
  • EAN
    9781668434345
  • Samengesteld pakket
    Samengesteld pakket
  • Taal
    Engels

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