Sensory Marketing in Retail
An Introduction to the Multisensory Nature of Retail Stores
Arto Lindblom
Sensory Marketing in Retail
An Introduction to the Multisensory Nature of Retail Stores
Arto Lindblom
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Omschrijving
Arto Lindblom is Professor of Retailing in the Department of Marketing at the Aalto University School of Business in Finland. He has published a wide range of articles on retailing and marketing related topics in esteemed international journals. Furthermore, he has been lecturing more than 15 years on topics such as retail concepts and business models, retail strategy and retail marketing.
Arto Lindblom is Professor of Retailing in the Department of Marketing at the Aalto University School of Business in Finland. He has published a wide range of articles on retailing and marketing related topics in esteemed international journals. Furthermore, he has been lecturing more than 15 years on topics such as retail concepts and business models, retail strategy and retail marketing.