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Trademark Valuation

A Tool for Brand Management

Gordon V. Smith & Susan M. Richey

Trademark Valuation
Trademark Valuation

Trademark Valuation

A Tool for Brand Management

Gordon V. Smith & Susan M. Richey

Hardback / gebonden | Engels
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€ 111,95
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Omschrijving

A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.

GORDON V. SMITH is Chairman Emeritus of AUS Inc., a multidiscipline consulting and market research firm, a member of the Board of Trustees of the University of New Hampshire School of Law, and Distinguished Professor of IP Management at the law school's Franklin Pierce Center for Intellectual Property. During his long consulting career, he has advised clients on the value of intellectual property and closely held stock and has consulted in support of transactions, litigation, and tax-related matters. He is the author and coauthor of several books on IP valuation and exploitation strategies. An active international lecturer, Smith is Chair of the Advisory Board of the Licensing Economics Review, as well as an Adjunct Professor at the National University of Singapore (Division of Engineering & Technology Management). Mr. Smith earned an A.B. degree from Harvard University in 1959.

SUSAN M. RICHEY is a Professor of Law at The University of New Hampshire School of Law (formerly the Franklin Pierce Law Center) and a former Associate Dean of the law school. She recently completed an appointment as Visiting Distinguished Scholar with the International Economic and Commercial Law Group at the University of Limerick in Ireland. Richey has been involved in numerous programs teaching intellectual property concepts to nonlawyers, including workshops sponsored by the World Intellectual Property Organization and UNITRAD, the trainingarm of the United Nations. Active in the International Trademark Association (INTA), she served a three-year appointment as an editor of The Trademark Reporter, a scholarly publication of INTA, a two-year appointment as Chair of INTA's Panel of Neutrals, and she currently serves on INTA's Academic Committee.

Specificaties

  • Uitgever
    John Wiley & Sons Inc
  • Druk
    2
  • Verschenen
    jan. 2014
  • Bladzijden
    368
  • Genre
    Sales en marketingmanagement
  • Afmetingen
    252 x 185 x 31 mm
  • Gewicht
    748 gram
  • EAN
    9781118245262
  • Hardback / gebonden
    Hardback / gebonden
  • Taal
    Engels

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