What Works, What Doesn't (and When)
Case Studies in Applied Behavioral Science
What Works, What Doesn't (and When)
Case Studies in Applied Behavioral Science
Hardback / gebonden
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Engels
€ 36,95
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Omschrijving
Using seventeen cases where researchers applied behavioral interventions in the field, this book identifies not only what works but also what does not work (and why).
Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.