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No one understands the intricacies of YouTube like Chris Stokel-Walker.
- Taylor Lorenz, The Atlantic
No one understands the intricacies of YouTube like Chris Stokel-Walker.
- Taylor Lorenz, The Atlantic
For anyone trying to understand the bonkers world of YouTube, this is essential reading.
- Sam Parker, Esquire
It is smart, sweeping, and significant.
- Simon Clark, YouTuber
It's both absorbing and highly illuminating.
– Caroline Sanderson, The Bookseller
Brilliant, witty and extraordinary... a must-read book for anyone who wants to truly understand the future of media
- Hussein Kesvani, MEL Magazine
Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek.
He is known for breaking major news about social media and often reports on YouTube and TikTok for television, radio and podcasts.
For YouTubers he travelled around the world, speaking to behind-the-camera producers and powerbrokers, including creators KSI, Hank and John Green and Emma Blackery.
His follow-up book is TikTok Boom, also published by Canbury Press.