Business in Action, Global Edition + MyLab Business with Pearson eText (Package)
Courtland Bovee & John Thill
Business in Action, Global Edition + MyLab Business with Pearson eText (Package)
Courtland Bovee & John Thill
Samengesteld pakket
|
Engels
€ 104,50
- Vanaf €15,- geen verzendkosten.
- 30 dagen ruiltermijn voor fysieke producten
Omschrijving
- Chapter 1 Developing a Business Mindset
- Chapter 2 Economics, Money, and Banking
- Chapter 3 The Global Marketplace
- Chapter 4 Business Ethics and Corporate Social Responsibility
- Chapter 5 Forms of Ownership
- Chapter 6 Entrepreneurship and Small-Business Ownership
- Chapter 7 Management Roles, Functions, and Skills
- Chapter 8 Organization and Teamwork
- Chapter 9 Production Systems
- Chapter 10 Employee Motivation
- Chapter 11 Human Resources Management
- Chapter 12 The Art and Science of Marketing
- Chapter 13 Product Management and Pricing Strategies
- Chapter 14 Customer Communication and Product Distribution
- Chapter 15 Financial Information and Accounting Concepts
- Chapter 16 Financial Management and Financial Markets
- Appendix A Business Law
- Appendix B Risk Management
- Appendix C Information Technology
- Appendix D Personal Finance: Getting Set for Life
- Glossary