Emerging Dynamics in Audiences' Consumption of Trans-media Products
The Cases of Mad Men and Game of Thrones as a Comparative Study between Italy and New Zealand
Carmen Spano
Emerging Dynamics in Audiences' Consumption of Trans-media Products
The Cases of Mad Men and Game of Thrones as a Comparative Study between Italy and New Zealand
Carmen Spano
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Omschrijving
Combining transmedia studies with fan studies, Carmen Spano uses a range of qualitative and quantitative audience data to make a sophisticated case for the ongoing importance of primary textual structures at a time of transmedia storytelling/extensions. This book sets out a compelling contrast between Mad Men and Game of Thrones, as well as assessing national contexts of consumption, and evaluating the roles of ‘casual’ or ‘hardcore’ fandom. We’ve long known audiences are active; this study expertly teases out exactly how its contemporary audiences encounter transmedia TV. — Professor Matt Hills, author of Fan Cultures
Combining transmedia studies with fan studies, Carmen Spano uses a range of qualitative and quantitative audience data to make a sophisticated case for the ongoing importance of primary textual structures at a time of transmedia storytelling/extensions. This book sets out a compelling contrast between Mad Men and Game of Thrones, as well as assessing national contexts of consumption, and evaluating the roles of ‘casual’ or ‘hardcore’ fandom. We’ve long known audiences are active; this study expertly teases out exactly how its contemporary audiences encounter transmedia TV. — Professor Matt Hills, author of Fan Cultures
Carmen Spanò holds a PhD in media, film and television from the University of Auckland, New Zealand. Her academic research interests lie in media representations and convergence, audience research, media reception and consumption.