More than 150 years ago in the port city of Rotterdam a group of business companions and steamship pioneers had a bold vision: to establish a steamship connection that would be ‘a bridge across the Atlantic Ocean’ between The Netherlands and North America. They founded a company with two steamships in 1871 and although the company achieved some success it was dissolved two years later. In April 1873, a new company was established with four steamships. This company, ‘Netherlands-American Steamship Company’ (NASM), was better organised and financed, allowing it to quickly expand to offer steady and regularly scheduled services. In 1896 the company added ‘Holland America Line’ (HAL) to its name.
From 1873, 150 years of exciting maritime history followed, created by a versatile shipping company that would evolve into one of the world’s most successful cruise lines. Those 150 years are vividly described in this richly illustrated book which covers many topics readers will not find included in previous books about HAL.
Despite the challenges to the cruise line industry caused by the Coronavirus pandemic, Holland America is still on the rise. HAL creates new ‘bridges across oceans’ and reconnects current and future cruise guests to the company’s fleet of magnificent ships. Today, the same spirit of persistence of its founders remains the cornerstone of HAL’s corporate policy and will continue to guide it into the future.