Managing Marketing
Roger Palmer, Juanita Cockton & Graham Cooper
Managing Marketing
Roger Palmer, Juanita Cockton & Graham Cooper
Paperback
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Engels
€ 56,50
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Omschrijving
Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.
Roger Palmer, Juanita Cockton, Graham Cooper
Roger Palmer, Juanita Cockton, Graham Cooper