Acknowledging the great irony that today's aspiring entrepreneurs are doing exactly the opposite of what Branson, Zuckerberg, and all other great entrepreneurs and executives they strive to emulate did, Steve Tobak delivers some truth: Nobody ever made it big by doing what everyone else is doing. Then, he delivers solutions.
Steve Tobak's book gets it right about leadership and all of its challenges. Definitely worth reading. --MARK V. HURD, CEO of Oracle Anyone interested in running a company--high-tech or otherwise--needs to read this book. It provides new insights that clearly spell out what it takes to be successful in a competitive world. --PHILIPPE KAHN, CEO of Fullpower Technologies, Creator of the camera phone Real insight and clear thinking from Steve--a highly successful business executive, entrepreneur and damn good writer who knows of what he speaks. This is an extraordinary read that no aspiring entrepreneur or business leader should do without. --JIM McCANN, Founder and CEO of 1-800-FLOWERS.COM While covering a wide range of topics on entrepreneurism, business building and leadership, Steve will consistently have you challenging your own core beliefs on what it takes to become a successful business leader. --DOUG MACK, CEO of Fanatics, former CEO of One Kings Lane Steve's incisive analysis of today's "wantrepreneur" craze is a refreshingly honest, well-informed read. This book is spot-on for today's entrepreneurial climate of amateurs, pretenders, and a troubling dearth of real leaders. --RICK MYERS, Founder and CEO of Talent Zoo
Steve Tobak is management consultant, executive coach, columnist, and former senior executive of the high-tech industry. As managing partner of Silicon Valley-based Invisor Consulting, he's been a trusted strategic advisor to executives and business leaders for more than a decade.